After his hit first book “What I Know about Running Coffee Shops,” Colin is back with his sequel “What I know about Growing a Coffee Business.”

Plenty of words have been written about starting a coffee business. But once you’re managing a successful coffee business, then what? Not enough has been written about how to grow an existing coffee business. Should you open more shops, focus on online sales, invest in wholesale growth, or some other route ? Colin draws from his vast experience to discuss these options.

I’ve started several coffee businesses, and while the startup phase requires the most energy, the transition into growing and maturing a business requires more strategy and planning. It can be challenging to delegate, to shift gears, or to take a business in a new direction to adapt to the competitive landscape. I wish I had a book like this when I was running my first cafe and roastery.

Enlightened guidance from a successful, experienced mentor is priceless.

**PRE-ORDERS WILL LIKELY SHIP IN LATE DECEMBER